Business scent

Olfactory marketing: smells that make you buy

The sense of smell is closely linked to the part of our brain that stores our memories and turns them into emotions. Perfume can affect our mood, it can bring us back to memories of memories, it can improve concentration and stimulate some emotions over others.

As many as 75% of all emotions we experience during the day are recalled by the sense of smell and the scents that surround us. Precisely for this reason we have a greater propensity to remember something if it is related to a perfume than something we can only see, touch or hear.

Essenzapura has understood the importance of scent in everyday life, at work and at home, and it designed a line of atomizers and scented essential oils that offer various solutions for everyone's needs and to make every space unforgettable. The heart of Essenzapura diffusers are the CSAT (Cold Scent Atomizing Technology) atomizers with cold and capillary diffusion of the oils, which nebulize nano-particles of scent making it extremely persistent in the environment and preserving its beneficial properties intact.

A fragrant environment is pleasant, invites you to stay and improves its quality, not only at home but also in the workplace. Commercial entities, like all those related to staying indoors, benefit particularly from an effective and pleasant room fragrance. Ambient fragrance can make the difference in distinguishing an activity that is attentive to the customer experience compared to its competitors:
     - in the sector of the sale of goods and services (large and small shops, supermarkets, hotels, offices, etc.)
     - in the health and wellness sector (wellness centers, gyms, spas, medical offices, etc.)

Studies show that clients are likely to view places with a pleasant scent as being more luxurious and exclusive. This results in a longer stay time for potential buyers. Furthermore, the scent activates the memory and the emotions deriving from it, pushing him to repeat the experience.

In addition to these benefits, a scenting system:

- Improves brand awareness

Scent can increase and enhance brand recognition, as it has the power to link the brand or product with the buyer's emotions. The olfactory sensory cues increased sales, time spent in the retail space and brand recognition, resulting in customer loyalty..

- Enhances the customer experience

Scent is the first sensation that is felt, albeit at an unconscious level, by the customer, especially when it comes to places where service to the person is the main aspect. The goal of a fragrance is to remain etched in the memory of a guest, becoming an integral element in the customers' experience. It is about creating a whole sensory experience from their arrival until their departure.

- Increases customer stay

As already mentioned above, according to various studies, the shops that use perfume systems have noticed an increase in the number of people who stayed in the shop of about 20% and a consequent increase in sales. This happens because the customer tends to subconsciously identify with a characteristic perfume and consequently spends more time inside the sales space, pausing to browse and look at the goods on display.
Perfumes are persuasive and have the ability to put customers at ease, making them feel in a familiar and comfortable place.

- Attracts new customers

A pleasant scent can act as a lure for potential customers, focusing on sensory charm. The immediate connection of the perfume with the brain creates a positive first impression. Consolidating that positive memory unconsciously creates in the client the desire to repeat that experience. For this reason, the choice of perfume for your business is of great importance.

- Removes bad smells

Probably the most appreciated function is that of eliminating bad smells. In situations of large influx of people, bad smells can form in the environment. The same happens for particular activities where there are products or production processes that inevitably create unpleasant odors. Obviously it is not the memory that you want to leave to the customer, and for this reason, we use room fragrances.