Why perfume your shop: the advantages

The customer experience is made memorable by the small, priceless details included in the interaction after you have won them over and convinced them to enter.

To stand out and be remembered in a sea of perceptions that are now indistinguishable in the world of promotion, it is now necessary to focus on originality, even in the field of sensory marketing.

Have you ever thought about welcoming your customers into your store by enveloping them in a fragrance suited to your goals? Olfactory branding takes the roads less traveled and has an extraordinary capacity for persuasion.

The steps that must be taken to maximize this index.

According to a study by Rockefeller University, smell plays an important role in the formation of memories and emotions, with people remembering an average of 35% of what they smell, compared to only 5% of what they see. As we explored in our article on the fundamental role of smell, the limbic system is the brain's hub for controlling emotions and memories, and it is what actually processes odors.

Perceptions from the other senses must be dissected and processed, but olfactory ones are processed instantly and transformed into irreplaceable emotions. Scent marketing exploits this link to produce emotion-filled experiences, even in the retail sector.

For every scent perceived by customers in the store, there is a direct reaction in terms of attitudes toward the brand and purchasing behavior.

Retail scent marketing: an inexhaustible source of ideas.

The points of sale of the most exclusive brands are oases of attention to detail where nothing is left to chance. The strategic importance of environments had already been highlighted by Kotler, but today the development of a distinctive olfactory scenography is the element that allows the brand to fully express its personality.

A personalized fragrance allows you to completely transform the in-store experience. Welcoming visitors to your commercial premises means immersing their senses in a 360° experience, similar to what many luxury hotels use to build guest loyalty.

All the advantages of a carefully chosen scent.

Scent marketing has many positive effects on a store's ability to generate sales. First, a specially created scent can increase the time spent by customers in the store by 16% to 40%. To better understand how this happens, you can consult our studies on scent marketing.

A customer incentivized to stay longer is more receptive to commercial stimuli, drastically increasing the propensity for impulsive purchases.

The increase in average revenue follows naturally; indeed, Commerce Magazine states that a store's aroma can increase average revenue by 10% to 20%.

According to research by Nike, in a scented environment customers were 80% more willing to purchase displayed items. Conversely, the smell of coffee has been found to increase sales in certain contexts by up to 300%.

Long-term brand loyalty is largely influenced by the emotional connection a fragrance creates. A pleasant experience translates into an unforgettable brand memory.

What kind of scents does your store offer?

Essenzapura's noses have accumulated a wide range of experience in retail. A company's personality must be captured in a distinctive olfactory pyramid if it wants to tell its story breath by breath.

Our experts can help you choose the fragrance best suited to your sector and support you technically in the choice of professional diffusion systems. For small and medium-sized commercial spaces, one of the most popular solutions is our Anthos 50 atomizer diffuser.

Create an olfactory collection that includes your signature scent to broaden the reach of your communication. Items such as scented candles or diffusers can provide every customer with true memories of the experience.